Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCFC9
RGB
236, 207, 201
HSL
10, 48%, 86%
HSB
10, 15%, 93%
CMYK
0, 12, 15, 7
LAB
85, 10, 7
LCH
85, 12, 35
OKLCH
0.88, 0.03, 32
XYZ
67, 67, 65
LUV
85, 18, 8
HWB
10, 79%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.