Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCFD2
RGB
236, 207, 210
HSL
354, 43%, 87%
HSB
354, 12%, 93%
CMYK
0, 12, 11, 7
LAB
86, 11, 2
LCH
86, 11, 13
OKLCH
0.88, 0.03, 11
XYZ
69, 67, 70
LUV
86, 17, 1
HWB
354, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.