Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCFDD
RGB
236, 207, 221
HSL
331, 43%, 87%
HSB
331, 12%, 93%
CMYK
0, 12, 6, 7
LAB
86, 12, -3
LCH
86, 13, 346
OKLCH
0.88, 0.04, 347
XYZ
70, 68, 78
LUV
86, 16, -7
HWB
331, 81%, 7%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.