Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD0C5
RGB
236, 208, 197
HSL
17, 51%, 85%
HSB
17, 17%, 93%
CMYK
0, 12, 17, 7
LAB
86, 9, 9
LCH
86, 13, 46
OKLCH
0.88, 0.03, 43
XYZ
67, 67, 62
LUV
86, 18, 12
HWB
17, 77%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.