Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD1CD
RGB
236, 209, 205
HSL
8, 45%, 86%
HSB
8, 13%, 93%
CMYK
0, 11, 13, 7
LAB
86, 9, 6
LCH
86, 11, 31
OKLCH
0.88, 0.03, 28
XYZ
68, 68, 67
LUV
86, 16, 6
HWB
8, 80%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.