Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD1DF
RGB
236, 209, 223
HSL
329, 42%, 87%
HSB
329, 11%, 93%
CMYK
0, 11, 6, 7
LAB
86, 11, -3
LCH
86, 12, 344
OKLCH
0.89, 0.04, 345
XYZ
71, 69, 79
LUV
86, 15, -7
HWB
329, 82%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.