Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD2C4
RGB
236, 210, 196
HSL
21, 51%, 85%
HSB
21, 17%, 93%
CMYK
0, 11, 17, 7
LAB
86, 8, 10
LCH
86, 13, 54
OKLCH
0.88, 0.03, 50
XYZ
68, 68, 62
LUV
86, 17, 14
HWB
21, 77%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.