Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD2D4
RGB
236, 210, 212
HSL
355, 41%, 87%
HSB
355, 11%, 93%
CMYK
0, 11, 10, 7
LAB
86, 10, 2
LCH
86, 10, 15
OKLCH
0.89, 0.03, 12
XYZ
70, 69, 72
LUV
86, 15, 2
HWB
355, 82%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.