Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD4C2
RGB
236, 212, 194
HSL
26, 53%, 84%
HSB
26, 18%, 93%
CMYK
0, 10, 18, 7
LAB
87, 7, 12
LCH
87, 14, 62
OKLCH
0.88, 0.04, 59
XYZ
68, 69, 61
LUV
87, 16, 16
HWB
26, 76%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.