Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD4CA
RGB
236, 212, 202
HSL
18, 47%, 86%
HSB
18, 14%, 93%
CMYK
0, 10, 14, 7
LAB
87, 7, 8
LCH
87, 11, 48
OKLCH
0.89, 0.03, 44
XYZ
69, 69, 66
LUV
87, 15, 11
HWB
18, 79%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.