Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD4E0
RGB
236, 212, 224
HSL
330, 39%, 88%
HSB
330, 10%, 93%
CMYK
0, 10, 5, 7
LAB
87, 10, -3
LCH
87, 10, 345
OKLCH
0.89, 0.03, 346
XYZ
72, 70, 80
LUV
87, 13, -6
HWB
330, 83%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.