Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD4E4
RGB
236, 212, 228
HSL
320, 39%, 88%
HSB
320, 10%, 93%
CMYK
0, 10, 3, 7
LAB
87, 11, -5
LCH
87, 12, 336
OKLCH
0.89, 0.03, 338
XYZ
72, 71, 83
LUV
87, 13, -9
HWB
320, 83%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.