Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD5BF
RGB
236, 213, 191
HSL
29, 54%, 84%
HSB
29, 19%, 93%
CMYK
0, 10, 19, 7
LAB
87, 6, 14
LCH
87, 15, 68
OKLCH
0.89, 0.04, 66
XYZ
68, 69, 59
LUV
87, 15, 19
HWB
29, 75%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.