Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD5CF
RGB
236, 213, 207
HSL
12, 43%, 87%
HSB
12, 12%, 93%
CMYK
0, 10, 12, 7
LAB
87, 8, 6
LCH
87, 10, 39
OKLCH
0.89, 0.03, 35
XYZ
70, 70, 69
LUV
87, 14, 7
HWB
12, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.