Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD5DC
RGB
236, 213, 220
HSL
342, 38%, 88%
HSB
342, 10%, 93%
CMYK
0, 10, 7, 7
LAB
87, 9, 0
LCH
87, 9, 357
OKLCH
0.89, 0.03, 357
XYZ
71, 71, 78
LUV
87, 13, -2
HWB
342, 84%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.