Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD5E4
RGB
236, 213, 228
HSL
321, 38%, 88%
HSB
321, 10%, 93%
CMYK
0, 10, 3, 7
LAB
88, 10, -4
LCH
88, 11, 337
OKLCH
0.90, 0.03, 339
XYZ
72, 71, 83
LUV
88, 12, -9
HWB
321, 84%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.