Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD6DB
RGB
236, 214, 219
HSL
346, 37%, 88%
HSB
346, 9%, 93%
CMYK
0, 9, 7, 7
LAB
88, 8, 0
LCH
88, 8, 3
OKLCH
0.90, 0.03, 2
XYZ
71, 71, 77
LUV
88, 13, -1
HWB
346, 84%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.