Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD6ED
RGB
236, 214, 237
HSL
297, 39%, 88%
HSB
297, 10%, 93%
CMYK
0, 10, 0, 7
LAB
88, 11, -8
LCH
88, 14, 322
OKLCH
0.90, 0.04, 325
XYZ
74, 72, 90
LUV
88, 11, -15
HWB
297, 84%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.