Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD7CA
RGB
236, 215, 202
HSL
23, 47%, 86%
HSB
23, 14%, 93%
CMYK
0, 9, 14, 7
LAB
87, 6, 9
LCH
87, 11, 57
OKLCH
0.89, 0.03, 54
XYZ
70, 71, 66
LUV
87, 13, 12
HWB
23, 79%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.