Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD7CC
RGB
236, 215, 204
HSL
21, 46%, 86%
HSB
21, 14%, 93%
CMYK
0, 9, 14, 7
LAB
88, 6, 8
LCH
88, 10, 53
OKLCH
0.89, 0.03, 50
XYZ
70, 71, 67
LUV
88, 13, 11
HWB
21, 80%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.