Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD7CF
RGB
236, 215, 207
HSL
17, 43%, 87%
HSB
17, 12%, 93%
CMYK
0, 9, 12, 7
LAB
88, 7, 7
LCH
88, 9, 46
OKLCH
0.89, 0.03, 42
XYZ
70, 71, 69
LUV
88, 13, 9
HWB
17, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.