Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD8D4
RGB
236, 216, 212
HSL
10, 39%, 88%
HSB
10, 10%, 93%
CMYK
0, 8, 10, 7
LAB
88, 7, 5
LCH
88, 8, 35
OKLCH
0.90, 0.02, 31
XYZ
71, 72, 72
LUV
88, 12, 6
HWB
10, 83%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.