Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD8D6
RGB
236, 216, 214
HSL
5, 37%, 88%
HSB
5, 9%, 93%
CMYK
0, 8, 9, 7
LAB
88, 7, 4
LCH
88, 8, 28
OKLCH
0.90, 0.02, 24
XYZ
71, 72, 74
LUV
88, 12, 4
HWB
5, 84%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.