Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD8DC
RGB
236, 216, 220
HSL
348, 34%, 89%
HSB
348, 8%, 93%
CMYK
0, 8, 7, 7
LAB
88, 8, 1
LCH
88, 8, 5
OKLCH
0.90, 0.02, 4
XYZ
72, 72, 78
LUV
88, 11, -1
HWB
348, 85%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.