Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD8EC
RGB
236, 216, 236
HSL
300, 34%, 89%
HSB
300, 8%, 93%
CMYK
0, 8, 0, 7
LAB
88, 10, -7
LCH
88, 12, 323
OKLCH
0.90, 0.03, 326
XYZ
74, 73, 90
LUV
88, 10, -13
HWB
300, 85%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.