Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD9C2
RGB
236, 217, 194
HSL
33, 53%, 84%
HSB
33, 18%, 93%
CMYK
0, 8, 18, 7
LAB
88, 4, 14
LCH
88, 14, 74
OKLCH
0.89, 0.04, 73
XYZ
69, 71, 61
LUV
88, 13, 20
HWB
33, 76%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.