Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD9CE
RGB
236, 217, 206
HSL
22, 44%, 87%
HSB
22, 13%, 93%
CMYK
0, 8, 13, 7
LAB
88, 5, 8
LCH
88, 10, 56
OKLCH
0.90, 0.03, 52
XYZ
71, 72, 69
LUV
88, 12, 11
HWB
22, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.