Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD9E2
RGB
236, 217, 226
HSL
332, 33%, 89%
HSB
332, 8%, 93%
CMYK
0, 8, 4, 7
LAB
88, 8, -2
LCH
88, 8, 346
OKLCH
0.90, 0.02, 347
XYZ
73, 73, 82
LUV
88, 10, -5
HWB
332, 85%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.