Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDAC3
RGB
236, 218, 195
HSL
34, 52%, 85%
HSB
34, 17%, 93%
CMYK
0, 8, 17, 7
LAB
88, 4, 14
LCH
88, 14, 75
OKLCH
0.90, 0.04, 74
XYZ
70, 72, 62
LUV
88, 12, 19
HWB
34, 76%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.