Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDAC6
RGB
236, 218, 198
HSL
32, 50%, 85%
HSB
32, 16%, 93%
CMYK
0, 8, 16, 7
LAB
88, 4, 12
LCH
88, 13, 72
OKLCH
0.90, 0.03, 70
XYZ
70, 72, 64
LUV
88, 12, 17
HWB
32, 78%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.