Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDAD0
RGB
236, 218, 208
HSL
21, 42%, 87%
HSB
21, 12%, 93%
CMYK
0, 8, 12, 7
LAB
88, 5, 7
LCH
88, 9, 55
OKLCH
0.90, 0.02, 51
XYZ
71, 73, 70
LUV
88, 11, 10
HWB
21, 82%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.