Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDAD3
RGB
236, 218, 211
HSL
17, 40%, 88%
HSB
17, 11%, 93%
CMYK
0, 8, 11, 7
LAB
88, 6, 6
LCH
88, 8, 46
OKLCH
0.90, 0.02, 43
XYZ
71, 73, 72
LUV
88, 11, 8
HWB
17, 83%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.