Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDCC3
RGB
236, 220, 195
HSL
37, 52%, 85%
HSB
37, 17%, 93%
CMYK
0, 7, 17, 7
LAB
89, 3, 14
LCH
89, 15, 79
OKLCH
0.90, 0.04, 79
XYZ
70, 73, 62
LUV
89, 11, 21
HWB
37, 76%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named yellow on shades of yellow, or all families on colors.