Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDCC4
RGB
236, 220, 196
HSL
36, 51%, 85%
HSB
36, 17%, 93%
CMYK
0, 7, 17, 7
LAB
89, 3, 14
LCH
89, 14, 78
OKLCH
0.90, 0.04, 78
XYZ
70, 73, 63
LUV
89, 11, 20
HWB
36, 77%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named yellow on shades of yellow, or all families on colors.