Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDCD0
RGB
236, 220, 208
HSL
26, 42%, 87%
HSB
26, 12%, 93%
CMYK
0, 7, 12, 7
LAB
89, 4, 8
LCH
89, 9, 62
OKLCH
0.90, 0.02, 59
XYZ
72, 74, 70
LUV
89, 10, 11
HWB
26, 82%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.