Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDCE4
RGB
236, 220, 228
HSL
330, 30%, 89%
HSB
330, 7%, 93%
CMYK
0, 7, 3, 7
LAB
89, 7, -2
LCH
89, 7, 345
OKLCH
0.91, 0.02, 346
XYZ
74, 75, 84
LUV
89, 9, -4
HWB
330, 86%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.