Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDCF1
RGB
236, 220, 241
HSL
286, 43%, 90%
HSB
286, 9%, 95%
CMYK
2, 9, 0, 5
LAB
90, 8, -8
LCH
90, 12, 316
OKLCH
0.91, 0.03, 318
XYZ
76, 75, 94
LUV
90, 8, -14
HWB
286, 86%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.