Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
ECDCF9
RGB
236, 220, 249
HSL
273, 71%, 92%
HSB
273, 12%, 98%
CMYK
5, 12, 0, 2
LAB
90, 10, -12
LCH
90, 15, 308
OKLCH
0.92, 0.04, 310
XYZ
77, 76, 100
LUV
90, 7, -21
HWB
273, 86%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.