Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
ECDCFE
RGB
236, 220, 254
HSL
268, 94%, 93%
HSB
268, 13%, 100%
CMYK
7, 13, 0, 0
LAB
90, 10, -15
LCH
90, 18, 305
OKLCH
0.92, 0.05, 307
XYZ
78, 76, 104
LUV
90, 7, -25
HWB
268, 86%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.