Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDDCC
RGB
236, 221, 204
HSL
32, 46%, 86%
HSB
32, 14%, 93%
CMYK
0, 6, 14, 7
LAB
89, 3, 10
LCH
89, 11, 72
OKLCH
0.91, 0.03, 71
XYZ
71, 74, 68
LUV
89, 10, 15
HWB
32, 80%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.