Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDDCD
RGB
236, 221, 205
HSL
31, 45%, 86%
HSB
31, 13%, 93%
CMYK
0, 6, 13, 7
LAB
89, 3, 10
LCH
89, 10, 71
OKLCH
0.91, 0.03, 69
XYZ
71, 74, 68
LUV
89, 10, 14
HWB
31, 80%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.