Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDDD7
RGB
236, 221, 215
HSL
17, 36%, 88%
HSB
17, 9%, 93%
CMYK
0, 6, 9, 7
LAB
89, 5, 5
LCH
89, 7, 47
OKLCH
0.91, 0.02, 43
XYZ
73, 74, 75
LUV
89, 9, 6
HWB
17, 84%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.