Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDDDC
RGB
236, 221, 220
HSL
4, 30%, 89%
HSB
4, 7%, 93%
CMYK
0, 6, 7, 7
LAB
89, 5, 2
LCH
89, 6, 25
OKLCH
0.91, 0.02, 22
XYZ
73, 75, 78
LUV
89, 9, 3
HWB
4, 86%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.