Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDDF0
RGB
236, 221, 240
HSL
287, 39%, 90%
HSB
287, 8%, 94%
CMYK
2, 8, 0, 6
LAB
90, 8, -7
LCH
90, 11, 317
OKLCH
0.92, 0.03, 319
XYZ
76, 76, 93
LUV
90, 7, -13
HWB
287, 87%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.