Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDDF6
RGB
236, 221, 246
HSL
276, 58%, 92%
HSB
276, 10%, 96%
CMYK
4, 10, 0, 4
LAB
90, 9, -10
LCH
90, 13, 310
OKLCH
0.92, 0.04, 312
XYZ
77, 76, 98
LUV
90, 7, -18
HWB
276, 87%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.