Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDDF8
RGB
236, 221, 248
HSL
273, 66%, 92%
HSB
273, 11%, 97%
CMYK
5, 11, 0, 3
LAB
90, 9, -11
LCH
90, 14, 308
OKLCH
0.92, 0.04, 310
XYZ
77, 76, 99
LUV
90, 7, -19
HWB
273, 87%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.