Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDFC8
RGB
236, 223, 200
HSL
38, 49%, 85%
HSB
38, 15%, 93%
CMYK
0, 6, 15, 7
LAB
89, 2, 13
LCH
89, 13, 82
OKLCH
0.91, 0.03, 82
XYZ
71, 75, 65
LUV
89, 9, 19
HWB
38, 78%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.