Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDFC9
RGB
236, 223, 201
HSL
38, 48%, 86%
HSB
38, 15%, 93%
CMYK
0, 6, 15, 7
LAB
89, 2, 13
LCH
89, 13, 81
OKLCH
0.91, 0.03, 81
XYZ
72, 75, 66
LUV
89, 9, 18
HWB
38, 79%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.