Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDFD6
RGB
236, 223, 214
HSL
25, 37%, 88%
HSB
25, 9%, 93%
CMYK
0, 6, 9, 7
LAB
90, 3, 6
LCH
90, 7, 60
OKLCH
0.91, 0.02, 57
XYZ
73, 75, 74
LUV
90, 8, 8
HWB
25, 84%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.