Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE0C8
RGB
236, 224, 200
HSL
40, 49%, 85%
HSB
40, 15%, 93%
CMYK
0, 5, 15, 7
LAB
90, 1, 13
LCH
90, 13, 84
OKLCH
0.91, 0.03, 85
XYZ
72, 75, 65
LUV
90, 9, 19
HWB
40, 78%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.